Brands in the Brain

By 
Anjum Khan
KhanAnjumSmall

Our brain is like bank locker,
You put your memories there and you have them saved for life !
Every little thing from our past is attached to lots of our fond (or not so fond) memories.
When we look at some things from our past immediately our mind takes a free hike down the memory lane to the link it was attached to .. it could be anything and yet nothing in particular,
it could something like a Ghee brand like DALDA or your dads fav blade called TREET BLADE or the BRYLCREEM that Someone u know used to set his hair with( I still remember it’s distinct smell my dad and grand dad used it 😊)
How many of you remember BENZ fruit drink in the glass bottle ? Who can forget the add of KAALA KOLA hair color or that FAIREX Baby food,
What about the TIBET SNOW cream and TIBET TALCUM POWEDER I still like its smell 😊 ,
BP BREAD was one of the oldest breads sold in Pakistan in those times people were not much into breads they liked parathas more.
When I was a kid AHMED’s MITHAI was very famous it used to come in round or square tin boxes jo baad mei dho dha ker sui dhaagey wagaira rakhney ley kaam atey thay, most of us survived our moms home cooked baby foods cause of WOODWARDS GRIPE WATER 🙏🏼😄 .
Who bought MEDORA nail polishes and lipsticks? back then I had a huge collection of SWISS MISS and MEDORA nail colors.I loved the smell of REXONA SOAP.. u remember REVLON waley first introduced usage of Shampoos in Pakistan, us sey pehley we casually used toilet soaps or Some used Amla Raita mixture.
Lever brothers first introduced
LIFE BUOY soap and then they introduced Washing powder called
SURF to our ladies who were only hooked on OONTH MARKA soap or SABUN 101..jub baat ho kapro ki dhulai ki tu ROBIN NEEL ko kaisey bhool sakgtey hain .. jaisey Bartono ki dhulai Bina VIM key adhoori.☺️
Other then these, we have memories of old VCRs and VIDEO CASSETES
and TAPE RECORDERS, and AUDIO CASSETES, and RADIOS and old TVs
Uff uff uff.. the list is never ending like shataan ki Aant..😄
Banko mei HABIB BANK LIMITED,
TV mey N.E.C.Fizzy soft drinks mei PAKOLA,and APLE SIDRA and BUBBLE UP Doodh mein AMSONS
And in agarbatis itl be METRO MILAN,and Laal sharbaton mei ROOH AFTZA and in tooth paste ..BINACA and in tooth powder itl have to be DENTONIC that’l take you down the memory lane for sure .
Not to forget GOLDFISH PENCILS and KHUSHBOO WALEY ERASERS and old style ATTACHE BAGS !
Hope you will enjoy your hike ..
Enjoy and….Bon voyage👍🏼☺️

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About Amin H. Karim MD

Graduate of Dow Medical College Class of 1977.
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