By Dr. Sohail Ansari
We grew up with all favourite
MITCHELL’S TOMATO KETCHUP AND SQUASHES
and other products.
MITCHELL’S TOMATO KETCHUP AND SQUASHES
and other products.
Francis J. Mitchell came from Scotland after the first world war. He purchased some agricultural land in Sahiwal. With his two sons, Leonard Mitchell and Richard, established a company ‘Indian Mildura Fruit Farms Ltd’ in 1933. They commenced farming grapes but initially it was not a successful venture, and he quickly replaced the grapes with citrus fruit, which was immensely successful. An adjoining railway station was built on the land acquisitioned of him and he suggested it be called ‘Kissan’, which subsequently became a trade name as well. During the second world war, the processed food saw a surge in market. Following partition the company’s name was changed to Mitchell’s Fruit Farms, the brand name ‘Mitchell’s’ emerged and Leonard Mitchell became its Chairman. Mitchell’s Kissan brand was once very much a household name. Len Mitchell succumbed to an accident of the ill fated plane that left Lahore for Karachi but unfortunately crashed at Jungshahi on 13th December 1949.
